We founded Tay Group in 2009 with the objective of achieving excellence in hospitality & real estate development and management. Since then, we have successfully completed over 20 developments in Uruguay and Argentina.
All our projects have a common purpose: bring together our passion, dedication and commitment to deliver simultaneously outstanding products and experiences and bottom-line profitability.
Staff under management
Assets under management
Established in 2009
Our projects embrace a wide range of experiences, ranging from luxury 5-star hotels to long-stay residences, city and beachside boutique hotels and restaurants.
Before founding Tay Group in 2009, I worked as director at a real estate investment firm with over US$ 300m in assets.
Between 1997 and 2006, I developed my career in the hospitality industry, holding management positions in USA (New York), Switzerland (Geneva), Argentina and Uruguay in first class companies such as Four Seasons, Swissotel, Raffles, NA Hotels, Cipriani, Movenpick and Starwood. I have a BA degree in hospitality management from the Swiss Hotel Management School (Montreux, Switzerland) and a MA degree in Hospitality and Tourism Management from the Derby University, UK.
Belén Perlinger Founder & Director
Before founding Tay Group in 2009, I worked as project manager at NA Town & Country Hotels, being responsible for the development and opening of luxury boutique hotels in Argentina, including Vitrum Hotel, Nuss Hotel, The Belgrano and Craft Hotels in Buenos Aires, Puerto Bemberg in Iguazú, Puerto Valle in Corrientes, Patio de Moreno in Buenos Aires Province, and Rio Hermoso in Patagonia, among others. I begun my carrer in Four Seasons Buenos Aires as front desk agent, and then I became part of the pre-opening team of the Park Hyatt Buenos Aires as Sales & Marketing coordinator. I hold a BA degree in Hotel Management.
This web page is property of Tay Group and its affiliated companies. Before you make a reservation, we recommend that you read thoroughly all the information this web page contains and that you contact us in case of any doubt regarding the services, products, persons, reservation conditions, personal data, or any other matter, so that we can help you.
Tay Group, its associated companies, their shareholders or directors, do not take any responsibility for the inadequate use of this web page and/or the information contained therein.
Neither is it responsible for the risks in general that the use of the Internet poses for its users as far as hardware, software or other equipment is concerned, or in respect of the information stored by the users in their own devices. Tay Group recommends that great care be taken of the digital resources, Internet connections and the services researched or requested thereby, in order to reduce or eliminate the potential risks they entail (power failures, electronic support communication failures, data theft, malicious programs designed to cause harm or alter equipment functioning, computer viruses, etc.). In no case will Tay Group be liable for damages that originate directly or indirectly from such risks, therefore the user who does not wish to assume this responsibility should take necessary measures to make his reservation by other available means that Tay Group provides for those interested in its establishment that does not entail the use of the Internet, mainly in person.
Declaration of privacy and confidentiality. Data treatment.
Tay Group and/or its associated companies (hereinafter jointly or singly called “the company” and/or “us”) gathers and treats personal data according to the definition given hereinafter, in compliance with a legitimate interest, in order to offer personalized services and products, undertake pre-contract negotiations, comply with the services and products requested by our clients, carry out marketing activities, and decide on “company” general administration matters. In this sense and in light of the proposed objective, Tay Group declares that the data gathered through its Site will always be treated in such a way as to safeguard the protective aim that personal data protection establishes. The confidentiality of private communications between Tay Group and its users implies the maintenance of information in files, Banks or databases, so that access by users or simple third parties not authorized to do so, is restricted.
This policy may be modified periodically by “the company” in order to include the treatment of new issues as well as in order to reflect changes in our sites, any technologies used by us that may have an impact on the treatment of its information, or our attitude in respect of the use of the information gathered. At the appropriate time, we may add such changes to this policy as they occur, so that you may have access at all times to the information we collect, its use and the possibilities of eventually revealing or disclosing them to third parties in your case.
3. Personal Information
The aim of collecting data of a personal nature and its treatment is to satisfy a legitimate interest of “the company”, comply with legal obligations required of it, offer services and products requested by our clients, carry out marketing actions in respect of any of the products or services that “the company” offers currently or may offer in the future, carry out statistical work and take decisions on “company” general management matters. This includes the possibility of national or international data transfers.
Create its commercial profile based on the data it collects, to offer you personalized services based on this profile, even in automated form*.
Only transfer client data as a result of legal obligations, or to other companies of the group for administrative reasons or whenever necessary to provide the requested services, or to send them offers we consider will interest them, or with their previous consent.
Preserve the collected data during the term of the agreed relationship, and/or in any circumstances, during the legal terms and the time necessary to attend to possible responsibilities. The data treated with commercial or marketing objectives will be preserved as long as you do not request that it be suppressed.
You may revoke your consent at any time, without it affecting the provision of services you may have requested. Your rights include that of accessing, editing and suppressing the data, which you may carry out by writing to the following email address email@example.com
We maintain reasonable safety, electronic and organization technical procedures to uphold the security of personal information and safeguard it against unauthorized or illegal processing and/or against accidental or illegal loss, alteration, or disclosure. Our safety procedures include contractual terms with contractors, agents or data processors that require that they protect the safety and confidentiality of personal information according to our standards. Although we strive to protect our personal information, we cannot guarantee the safety of the transmitted information. It is your responsibility to cooperate with said protection, protecting any electronic mail or password you may have created or used in relation to Tay Group and any of our sites and advise us if you ever suspect that the safety and confidentiality of such email or password have been compromised in any way. You are the only person responsible for the use of your account through your email and password. We will maintain the personal information for the period required by applicable law, or for the time necessary for the purpose(s) described previously and even longer. In the event that you provide us with your Personal Information, you accept that such Personal Information may be used to carry out the activities previously mentioned. Likewise, in the event that you make yourself known to us by sending us an e-mail, we may request your Personal Information, or use it if available, in order to respond in a detailed manner to your e-mail, and in this case, to the request, you made in it. Finally, you accept that we may also have your Personal Information and/or any other data on file for future reference, or discard this information partially or totally as well after we have made use of it. Once you send us your Personal Information, you expressly consent to “the company’s” use of it for internal and external marketing, as well as for promotional objectives.
7. Third-party sites
The payment of services and products offered on this website is carried out through third-party sites. These sites are the property of and operated by third parties. These sites are not under our control and it is the user’s responsibility to be informed about their data use, contracts, and general conditions, assuming the risks implied.
9. Access, Correction, Suppression of Personal Data.
The owner of this personal data has the right to access it freely at intervals no lower than six months. In order to exercise your right to correct, change, access, eliminate, restrict or present objections to your personal information, or to eliminate your data entirely, or if you should decide to stop receiving the message service, you must inform us by way of an email to firstname.lastname@example.org for us to comply with your request.
10. Exceptions to the collection of Personal Information and other information
In compliance with our legal obligations, your Personal Information and/or any other type of specific information to which we have access about you either intentionally or by chance, and/or about your account, may be revealed to third parties in order to comply with legal procedures such as a search warrant, a summons, a court order, or the requirement of administrative authorities that could be considered valid under applicable law. Likewise, for our protection, yours and those of other users of Tay Group Sites, your Personal Information may also be revealed in those cases that imply the existence of an attempt to breach the security of Tay Group Sites, or of physical danger or threat against you, us, or third parties.
11. The hotel has wifi service for its guests or those people who make use of the services it offers.
Bear in mind that the hotel does not guarantee that the use of this service is exempt from any risk to our privacy. Apart from the general risks that the use of Internet entails, in those cases in which you supply or broadcast your Personal Information by this method, such information could eventually be susceptible to some type of potentially harmful third-party interference, with or without your consent. Although “the company” makes its best effort to protect your privacy, we cannot guarantee the safety of the information that you broadcast or supply through said on-line communication methods, and by the same token, you reveal this information this way under your exclusive responsibility. The preceding considerations apply also in the event that you make use of the company’s computers. Their use is only allowed under your exclusive responsibility.
12. Children’s Privacy
Minors are not eligible to use any service on our Site by themselves, as they may not fully comprehend all the contractual stipulations of our Policy and its implications, nor decide validly about the options available to our adult users. For this reason, we urge all parents or representatives or adults who supervise the minors who access Tay Group Sites to refrain from using it on their own.
The word “cookie” refers to a device or brand that allows the user’s individual preferences to be tracked, leading to a better experience when visiting our website, as this technology allows us to provide a personalized experience when browsing our site, without you having to remind us of your preferences every time you do so.This allows us to obtain information about the browser you use, the type of computer, its operating systems, and the Internet service providers. Eventually, we can share this statistical information with our partners, suppliers, advertisers and, third parties, but we will not share your Personal Information with such third parties without your consent. After you have revealed your personal information on the website, we will associate our identification number with your contact information in order to recognize you on a future visit.This also allows us to collect, trace information that seems to be of special interest to you. When you log on as a registered user, it is possible that our cookies will collect personal information for commercial reasons, to improve the operation of our website and achieve a more relevant and friendly content. We will not share the information related to our activity on our website, nor will we collect information from other websites you may visit.The aim for the use of the cookies can be classified as follows:
* For strictly necessary operations: Some cookies are strictly necessary for the operation of the website, or of online services, in such a way that if you decide to block them in the configuration of your browser, we cannot guarantee the ideal operation of our websites, or online services. This kind of cookies does not collect any type of information about you that can be used for commercial ends or to track your history of browsing on other websites, servers or applications.
* To remember personal information: We use functional cookies to remember personal information such as the language you use, in order to improve our experience when visiting our website.
* Cookies are used anonymously for our website analysis and management, that is, without linking your PC to any person, to analyze the operation of our website, manage it, maintain it and keep it updated. In order to evaluate the efficiency of our communications and send information that can be of interest to you, we obtain information on communications that you request, such as the occasions on which you have opened or resent an e-mail or have clicked on its content.
If you do not wish to accept cookies, you may block them adjusting the configuration of your Internet browser. Doing so could prevent you from benefitting from the advantages that your use represents according to the explanation above, and in the case of cookies which are strictly necessary for the website to operate correctly, browsing or operating the website could affect your experience adversely.
We are committed to sustainable development across all our projects and activities. We have implemented environmentally-friendly measures, using a construction method with minimal impact and daily practices that seek to reduce our waste volume and carbon footprint.